The difference is striking.
🇺🇸 United States: only 29% of gold demand was physical
🇨🇳 China: 86% physical
🇮🇳 India: 95% physical
While Western investors remain heavily exposed through ETFs, buyers in China and India overwhelmingly prefer actual metal — bars, coins and jewellery.
The numbers tell a simple story: physical gold continues to have a very different role in Asia.
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